Is your company lagging behind the competition? Are they using social media to its fullest extent? Do you need to catch up and overtake them? If so, this article will give you details on the many strategies you need to implement to use Facebook marketing to make your company come out on top.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can easily organize the information available on your page so that fans can find it. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
It can be a little rough in the beginning of your marketing efforts. A good starting point is the addition of a Facebook button on your site. That lets people know you’re now active on Facebook. Facebook allows you to easily connect with your fans.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.
Try posting a photograph every time you make a Facebook post. Great images will help you relate well to your followers and enable your message to stick in their minds. Take a photograph of something that relates to your business and put the image with your message to impress your readers.
Don’t look at your Facebook analytics numbers without considering your context. If you compare your 200 fans to Apple’s millions on Facebook, you’ll be surely disappointed. This may be an extreme example, but it’s true no matter the level. COmpare yourself to your direct competitors to see how your really doing overall.
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.