Helping You Better Understand Facebook Marketing
You may think of Facebook as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Facebook to reach potential clients and customers. However, as with all tools, it’s important to know how to use it well. Here are some tips that’ll help you do just that.
Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.
Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Be certain that your online content is linked from the Facebook page of your business. For example, if you write a blog, make sure to link each post to your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Consider buying a few Facebook ads. Posting to your page will only get you so far. When you want reach, Facebook ads are better. They are inexpensive, and can make a big difference.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it’s a good offer, it can be promoted to non-fans.
A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions on a regular basis.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
It is always important to nurture your relationships with others that you interact with on Facebook. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online. Share quality content with your audience and encourage subscribers to interact with you. Also, reward those who are most loyal to you by offering them special promos and deals.
Use a large picture on your business’ Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.
Sharing posts about discounts or promotional events is a good way to provide valuable content for your audience but keep in mind that your subscribers will lose interest in your campaign if you only share this kind of content. Limit yourself to one promotional post a week and look for educational content you can share the rest of the time.
If you aren’t the only person posting content on your official Facebook page, have everyone follow a similar strategy. Your marketing will be most successful if it follows a predictable pattern. If you must, get your updates ready ahead of time and just have your employees get them out at the right times.
Use a Facebook plug-in on your website. Some blogging platforms let you integrate this element very easily but you should be able to find the code to add a Facebook plug-in to your site in your settings. The plug-in will help others find your Facebook page easier and could also notify them as to your latest posts.
You shouldn’t underestimate the power of Facebook. It has a massive userbase, and its potential is huge. Now that you’ve read this article, you know what you can do to get the most out of Facebook. As long as you take advantage of this advice, you’ll be able to make Facebook work for you.